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Speaking

Describe a business you would like to start

Describe a business you would like to start is a hypothetical card, which changes the grammar before it changes anything else. Nothing here has happened, so the answer runs on would from the first sentence to the last, and that is exactly what makes it useful practice. The model below is deliberately modest about the idea and specific about the detail.

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The cue card

Describe a business you would like to start

You should say:

  • what it would be
  • where it would be
  • who your customers would be

and explain why you would like to start this business.

Before you read any further, do the task properly. One minute of notes, two minutes of speaking, recorded. A model answer is far more useful once you have produced your own and can hear the difference.

Model answer: describe a business you would like to start

Read this aloud once you have recorded your own attempt, ideally recording the model as well. Listen back to both and compare your pace and your intonation rather than your vocabulary. The gap is usually smaller than candidates expect on words and larger than they expect on delivery.

If I could start anything at all, it would be a small café with a second-hand bookshop attached to it. Not a bookshop with a coffee machine in the corner, which is what most places of that kind actually are, but somewhere the two halves are equally serious.

I would want it in a neighbourhood rather than in the middle of town. Somewhere near a university or a park, where there is enough passing trade to keep it alive but not so much that people are queuing at the door and being turned over every twenty minutes. I have been in cafes where the staff start clearing your table while you are still holding the cup, and I would rather run something slower than that even if it made less money.

The customers would mostly be people with an afternoon to fill. Students working, people meeting a friend, anyone who wants to sit somewhere for two hours without being made to feel guilty about it. I imagine there would be a group of regulars fairly quickly, and honestly that is the part I would enjoy most — knowing what somebody drinks before they ask for it.

As for why, I think it comes down to the fact that the places I like best are disappearing. Everything is designed for speed now, and the economics probably demand it. I am not naive about that, and I am fairly sure a business like this would be difficult to sustain. But if I were going to spend ten years running something, I would rather it were something I would want to sit in myself.

Why this answer works

It commits to the conditional and stays there

A hypothetical card is a grammar opportunity. It would be, I would want, if I were going to — the answer never slips into the present, which is the commonest failure on this type of card.

It defines by contrast

Not a bookshop with a coffee machine in the corner, which is what most places of that kind actually are. Saying what something is not is a fast way to be specific, and it produces a relative clause without any effort.

The detail is small and concrete

Staff clearing the table while you are still holding the cup. That kind of detail is worth far more than a sentence about market positioning, and it is easier to produce under pressure.

It concedes the obvious objection

I am not naive about that, and I am fairly sure a business like this would be difficult to sustain. Meeting the objection before the examiner can raise it shows control, and it sets up the final sentence.

Language worth borrowing

Take the structures, not the content. An answer copied wholesale is audible within a sentence, and examiners hear memorised material constantly. These patterns can be attached to anything.

Framing a hypothetical

  • If I could start anything at all…
  • It would be… rather than…
  • If I were going to spend ten years…

Defining by contrast

  • Not…, which is what most places of that kind are
  • Somewhere the two halves are equally…
  • I would rather… even if it meant…

Being specific about people

  • The customers would mostly be people who…
  • I imagine there would be a group of regulars
  • Anyone who wants to… without being made to feel…

Conceding a weakness

  • I am not naive about that
  • I am fairly sure it would be difficult to…
  • The economics probably demand it

Related cue cards to practise

Describe a job you would like to do in the future.

  • what it would be
  • what skills it needs
  • how you would get into it

and explain why it appeals to you.

Describe a shop or restaurant you like.

  • where it is
  • what it sells
  • how often you go

and explain why you like it.

Describe a skill you would like to learn.

  • what it is
  • how you would learn it
  • how long it would take

and say why you want to learn it.

Describe a change you would like to make to your city.

  • what it would be
  • where it would happen
  • who would benefit

and explain why it is needed.

Keep going